Filed under: Web services, Social Software, web 2.0
Utterz, a mobile service for sharing pics, videos, and audio — most people know it as a place to crosspost audio tidbits to Twitter — recently got a total identity makeover. Well, not quite total … the site is now called Utterli, which is a slightly more clever cow pun. But why the switch, after Utterz had already carved out an identity for itself in the market?
The company blog explains: “Utterz has outgrown its original identity. The cow puns, mascot, etc., are loved by some of our earliest customers and employees. … However, the Utterz identity was limited in scope and appeal, inhibited some new customer adoption and interfered with some key business discussions.” I would guess that their growing user base landed them some potential investors who were ok with cows, but not with the mental image of milking one.
On the new feature front, Utterli is now going to be organizing things around groups, as well as rolling out with partnerships with device manufacturers and other web services. They’re not saying what these are, for now, but they do claim to be “quickly gaining on Twitter.” Looks like we’ll find out over the next few months whether the cow was really holding Utterz back. That infamous whale doesn’t seem to be hurting Twitter’s dominance of the microblogging world, though.
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