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Sleep.fm is a personalized alarm service for your computer, phone, or Internet-enabled alarm clock that lets you and your friends leave each other personalized wake-up messages. While I agree that waking up to the radio, the standard alarm clock beep, or some obnoxious fake birds is less than best, I’m not sure I’m 100% sold on the utility of Sleep.fm.

I started to get the picture a tiny more clearly after checking out a video on the Sleep.fm FAQ page. In this little demo, a woman who had missed her Japanese studies the day before wakes up to a teasing message from a friend, in Japanese. I think that says a lot about what Sleep.fm is trying to do: turn the wake-up alarm into another useful way to communicate. I wouldn’t object to waking up to a message that all of my meetings for the day were cancelled, for example, or finding out about a change of lunch plans with a friend.

Isn’t that what we’ve voicemail, email, text messages and Twitter for, though? I agree with the Sleep.fm theory that waking up is personal, but for me that means just wanting to be left alone. If you’re the kind of person who likes to jump right into the day with new information, someone who checks email and rss feeds before even getting out of bed, this might be a good new tool in your arsenal. The site is taking signups now for its upcoming relaunch.

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