Filed under: World wide web, Web services, Microsoft, Social Software, web 2.0
Microsoft is expanding that successful I’m Initiative we heard about last year to include Hotmail. The company started the I’m Initiative in 2007’s March and has so far raised almost $1.5 million to give to charities.
The “service” makes using Microsoft’s services — specifically Hotmail and Messenger — beneficial to several causes. Microsoft shares a portion of its advertising revenue collected through its email and instant messaging apps, and even though this is “nice” on Microsoft’s part, there’s a clear business-minded motivation behind it.
Despite that, at least there’s some good coming out of the ridiculous amount of instant messaging and emailing we all do. Though we can’t praise Microsoft too much: $1.5 million out of the billions Microsoft makes each day is hardly significant. Then again, if more companies donated a tiny portion of the tremendous amount of money they make each day, the world could benefit significantly.
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