Filed under: Business, Social Software, web 2.0
With everyone and their cousin busy idea farming for the next monster Web 2.0 social media community site, there are going to be some oddities. And Product Clash, despite the “sounds good on paper” concept, is shaping up to be one of them.
The idea is this: you have a bunch of products like game consoles, cameras, or mp3 players and match them up against a similar product in a 1-on-1 “clash.” After registering for a Product Clash account, you can then vote for your favorite item of consumer merchandise by clicking on a link called “clash this!” You can also leave behind comments and blog about the clashes or click an affiliate link to order the item.
Right. But there are some obvious problems. For one, if the site is attempting to break into the comparison shopping niche by disguising itself as a social media site it’s in trouble because it isn’t any good at either. Besides a rundown of technical data, it has very tiny information on the products. That, and outlets for fanboys/girls of virtually any product are countless.
The Internet already saturated with resouces on consumer electronics, the future of Product Clash looks like a long uphill battle if not outright grim. Although it is still in beta, a huge problem remains: “clashing” products just isn’t very much, well, fun. And a glossy Web 2.0 interface isn’t going to help.
[via TechCrunch]
Entries (RSS)